24 July 2008
Corporate Blogging: A new marketing communication tool for companies
0 comments Posted by Creative E-com at 10:22 PMBlog provides a powerful informational vehicle for the association. The Board of Directors and association staff can keep the membership up to date with the latest initiatives and activities of the organization. Information for the membership can often be very time sensitive. A blog can provide almost immediate information distribution to the membership, the media, and other interested parties. The lead time for printing a hard copy magazine, or even preparing an online newsletter are unable to be as instantaneous as a blog. Because a blog is constantly updated, with fresh content, the organizational leaders can maintain up to the minute contact with the members. When combined with the power of the organization's existing e-mail newsletter and print publications, the blog completes the informational time consideration with its immediacy.
Besides that, blog is a tool that helps the organization fulfills a business goal if company thinking about publishing a blog for its business, it has to make sure it's not just to have one. Businesses need to keep the best interest of the organization in mind. Redeploying scarce resources just to have a blog makes no sense if there is no business case for one. A blog can be useful extension of the company image in the marketplace. It is however no substitute for bad products or lack of commitment to customers. It provides an opportunity to open a two-way channel between employees and customers. There are potential pitfalls like inadvertent disclosures you should address up front. The other big issue companies need to address here is that of the star blogger(s). What if the blog becomes popular and they leave? What if they leave because they feel their talent can be invested elsewhere?
Corporate blogs are not only interesting and useful, they are also helping the companies that author them develop a totally new relationship with their customers. In some cases, the blogs have helped the company move the needle in reputation, likeability and thus purchase consideration. For example: Direct2Dell - this team is extremely plugged in the blogosphere and social media in general. This is one of those blogs where one would welcome being part of the blogroll. The about statement is right in the banner: "A blog about Dell products, services, and customers". Southwest Airlines - the tone reflects the company brand. The content and the information are top notch without being overly done. From their about statement: "Nuts about Southwest is all about our Employees, Customers, airplanes, and airports. We really are Nuts about Southwest and we hope that our Readers will share that passion by posting their own comments."
However, there are risks for Corporate Blogs and the likelihood that they will occur. The most common ones are negative comments - for this one the company should get your team in a room and put the worst case scenarios on the table to understand how you would address them. Next risk is loss of control over message - let's face it, it is much worse for a business if the marketplace is not talking about it at all. The company should train their subject matter expert team to be facilitators of conversations or hire people who already are. In addition, when a customer is put at the center, it's about them, not the company. Neglect is also another risk involving corporate blog. This is probably the biggest hindrance to starting. It is recommended that setting aside a good number of posts before going public, just like many prolific bloggers do, as this involves the company’s image. The content strategy will also help here. If series of posts is created on certain topics (especially after looking at the interest/traffic) or regular themes, it will be easier to know what to write about.
13 July 2008
(Identity theft: Cases on stolen laptops, hacking and lost CD)
The newest laptops are powerful, light, and thin enough to fit easily into the slenderest of carry-on baggage. This makes them a great accessory for flying or any other mode of travel, but also easier to lose or have stolen.
It pays to be extra alert at airport security checkpoints where thieves know people can be flustered. The user should also store the laptop in the seat in front of you, instead of in the overhead compartment when you fly.
But even if you're extra careful, it's still possible to lose your laptop. If spend some time securing laptop before go on the road, it could help keep your personal or financial information from falling into the wrong hands.
Here are several top tips to help the user to secure the information on laptop.
1) Protect your information. If you keep a lot of personal or financial information on your computer; invest in an operating system that includes file protection. Windows Vista and Windows XP Professional have the tools to protect your information through a process called encryption. To learn more, see Encrypt Your Data to Keep It Safe .
2) Protect your laptop with a strong password. If you travel with your laptop frequently, you should secure it with a strong password. Check your computer's Help and Support service to learn how to add or change your system password. To find out how to create passwords that are tough for hackers to crack, but easy for you to remember, see Strong passwords: How to create and use them.
3) Back up before you go. Always back up your information before you take your laptop on a trip. You can't always avoid the financial loss of your equipment, but you can avoid losing all your information in the process. To learn how to make copies of all of your information using Windows XP, see How to back up manually or by using the Windows XP Backup utility. For Windows Vista, see Windows Vista: Windows Backup. If you use Windows Live OneCare, see Windows Live OneCare Backup and Restore.
10 July 2008
Pre-paid cash cards have been a popular concept throughout
This card plays a vital role in controlling the consumers spending. The pre-paid card gives much greater control of spending and budgeting. Statements with a full breakdown of what was bought and from where are provided periodically, just like a credit card statement. It can also be used as an alternative way for parents to give money to their children. A pre-paid card can be handy if a person don't have a bank account, or don't want to carry cash for security reasons.
Besides that, there are no credit checks being carried out. Therefore, so consumer can get a card even with a poor credit history. If one has no credit footprint in the
Technological advances in prepaid enable cardholders to manage their prepaid card account using mobile phone. The use of M-Transactions (mobile transaction) functionality adds significant value to client card programs, and in turn provides cardholders with the maximum flexibility and accessibility to manage their funds. The development of proprietary technology enables Prepaid Card cardholders to initially load the card, top-up their account, obtain a balance, transmit funds to secondary cardholder (Money remittance) and temporarily block a card.
M-Transactions is typically available in one of following formats
1. A web portal for card holders, banks, and programs featuring card to card transfers, mobile to mobile transfers, balance inquiry, transaction history, statement summary.
2. SMS service offering that provides the ability to do card to card transfers, mobile to mobile transfers, balance inquiry, card locking and unlocking.
3. Java Mobile Technology - JME (Java Mobile Edition) software that provides the ability to do card to card transfers, mobile to mobile transfers, balance inquiry, card locking and unlocking with a higher level of security through private key encryption of the message data.
The payment card industry is undergoing a revolution through the emergence of prepaid cards. Prepaid Card solutions are ideally positioned as a replacement to cash and paper-based processes. For cardholders, Prepaid Cards are an innovative, cost effective, convenient and secure payment method.
09 July 2008
E-Government in Malaysia: Its implementation so far and citizen’s adoption strategies.
0 comments Posted by Creative E-com at 9:17 PME-government is the use of information technology in general, to provide citizens and organizations with more convenient access to government information and services and to provide delivery of public services to citizens.
The implementation of e-government in Malaysia and also the issues are information technology provides some powerful supporting tools for e-government, which may empower government to provide additional and/or new services to the public that otherwise, may not be possible. Future studies can look into how to provide new and value-added services through integrated e-government. It is also has qualification and training issues in e-government. While e-government has a potential to substantially change the current way the public sector operates and functions, new qualification requirement arise for users, managers, and decision makers in public administration. As a result, effective training programs should be worked out to meet this potentially large demand from the public sector. However, little researcher has been done in this area.
Adoption and usage by citizens is the one of the most important issues in implementation e-government. Warkentin et al. (2002) constructed a model that attempts to explore this issue. They believe that the adoption rate depends on many variables. One of the major variables is “trust in e-government,” which is itself determined by several variables. Other variables, such as perceived ease of the use and perceived usefulness, are generic to EC adoption. Moderating variables, such as culture, also are important.
06 July 2008
Mobile payment systems in Malaysia: Its potentials and consumers' adoption strategies
0 comments Posted by Creative E-com at 9:06 PMMobile Money can advance the function of mobile phone to allow registered users to pay for goods and services at anytime, anywhere by using only a mobile phone coupled with a 6-digit security Personal Identification Number (PIN) via Short Messaging Service (SMS).
Mobile Money International Sdn Bhd is one of the biggest mobile payment service providers in Malaysia which implements the MM wallet and allows customers to send a payment request through an SMS text message by personal identification number (pin) authorization to pay their bills. Consumers can SMS-transfer money to anyone, anywhere, and anytime.
In Malaysia, with 25 million mobile phone subscribers, therefore there are immense opportunities to leverage on mobile phones to accelerate the migration to electronic payment. The higher the number of mobile phone subscribers, the higher rate of participation of the population in the banking system. With this favorable market condition, there are many mobile banking have been launched in recent years. However, by up to date information, there are only 1.8% mobile phone subscribers in Malaysia registered to the mobile baking and payment service. Therefore, there is a potentially lucrative market for mobile banking and payment services.
In conclusion, mobile payment system may seem to be attractive and beneficial based on above discussion. However, mobile payment system in Malaysia is not well established. Consequently, merchants’ involvements, as well as consumers’ supports are greatly appreciated and required to popularize mobile payment system.
Things to take note to prevent e-auction fraud when a consumer participating in an e-auction
0 comments Posted by Creative E-com at 10:50 AM
Electronic auction (e-auctions) is auctions conducted through online. There are many people buying and selling products or services through the internet. But, the fraud occurring today became the big problem for the people who doing the transactions.
There are some prevention method for e-auction fraud such as:
- Feedback Forum: The eBay Feedback Forum allows registered buyers and sellers to build up their online trading reputations. It provides users with the ability to comment on their experiences with other individuals.
- Verification system: Through verification, third parties will evaluate and identify an item through a variety of means. For example, some collectors have their item “DNA tagged” for identification purposes. This is a way of tracking an item if it changes ownership in the future.
- Authentication service: Product authentication is a way of determining whether an item is genuine and described appropriately. Authentication is very difficult to perform because it relies on the expertise of the authenticators. Because of their training and experience, experts can (for a fee) often detect counterfeits based on subtle details. However, two expert authenticators may have different opinions about the authenticity of the same item.
- Appraisal services: Appraisers use a variety of methods to appraise items, including expert assessment of authenticity and condition and reviewing what comparable items have sold for in the marketplace in recent months. An appraised value is usually accurate at the time of appraisal but may change over time as an item becomes more or less popular in the marketplace.
- Nonpayment punishment: eBay implemented a policy against those who do not honor their winning bids. To help protect sellers, first-time nonpayment results in a friendly warning. A sterner warning is issued for a second-time offense, a 30-day suspension for a third offense, and indefinite suspension for a fourth offense.
- Escrow services: An escrow service is a licensed and regulated company that collects, holds, and sends a buyer's money to a seller according to instructions agreed on by both the buyer and seller. Typically, once the buyer receives and approves the item from the seller within an agreed time frame, the escrow service then sends the payment to the seller.
You may have probably heard from a friend or may have read in an article online about this very profitable, very easy and trusted way to earn money in the internet. You are probably interested as you have always wanted to earn some income even while you’re at home with the kids. The problem is you still haven’t decided yet if this electronic currency trading is really for you. You are scared to take on the risk and scared to try. Maybe you are thinking that this is just another one of those business hypes that require you to give out much money and have little or no returns.
What is e-currency?
Electronic currency means the money that we use over the internet. Electronic currency allows its holder to buy the goods and the services that the hugeness of the internet offers. Electronic currency trading, therefore, means buying and selling of this internet money. Just like in normal everyday monetary currencies, electronic currencies are also varied. Each one of them is backed by an underlying monetary currency or in some cases, even valuable or precious metals.
Benefit of e-currency
One of the primary benefits about electronic currency trading is that it allows us to do business and earn with only a few dollars of investment. In fact, some electronic currency trading experts even suggest that beginners should start with only a few dollars so that they can first learn the ropes about electronic currency. Electronic currency trading does not demand much and it is really up to you if you want to increase your investment or not. With electronic currency trading you are given many opportunities to profit without spending too much on investment.
The second thing about electronic currency trading is that it has a low transaction cost. Unlike other businesses that eat up your profit with exorbitant fees, electronic currency trading allows you to do business with minimal fees giving you more profit and more money for you.
The third benefit about electronic currency trading is its flexibility and convenience to the persons involved. Since you do business online, you are given much freedom on how to schedule your day. You can work with any electronic currency trading market that best suits your needs for any time of day. The electronic currency trading business does not sleep so night or day; the world is just at your fingertips. Aside from the schedule flexibility, electronic currency traders can also conduct business anywhere in the world. Whether they are at home, in their regular place of work, at the park, at the coffee shop or virtually anywhere, so long as there is an internet connection, electronic currency trading can be had. Electronic currency trading is not only very profitable it is also very convenient for us.
One of the example of e-currency Website www.paystone.com.
In this Website, we can know that Pay stone micro payment is cost effective, convenient, easy to managed and secure.